Word: soft
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...Germany, the Social Democrats are battered by both the hard left - Die Linke - and the soft left, Merkel's Christian Democrats. At least they have a good chance of returning to government as the CDU's junior partner. Merkel might find it too onerous to link up with the FDP, which favors more market and less state. (Read about Merkel in the 2009 TIME...
...England A Terrorism Case Closes In what has been heralded as one of the biggest antiterrorism successes since Sept. 11, three Britons were convicted of plotting to blow up seven transatlantic airliners using liquid explosives disguised as soft drinks. British nationals Abdulla Ahmed Ali, Assad Sarwar and Tanvir Hussain face life in prison. The scheme, which was foiled in 2006, led to sweeping changes in airport security, including limits on carry-on liquids. The men's first trial had ended in a hung jury...
Coke's climb in India follows years of turbulence. It was the leading soft-drink brand from 1958 to 1977, when India's business environment turned nationalist. After the government demanded that Coke reveal its formula and become a minority owner, the company bolted. Pepsi jumped into India in 1988 as a joint venture with a state-owned enterprise and Voltas, part of the Tata Group conglomerate. In Coke's absence, the company gradually accumulated market share...
Coke returned in 1993, after India's liberalization, buying a competitor's bottling network and local soft-drink brands like Thums Up cola and Limca lemon drink. Over the next decade, Coke invested more than $1 billion, turning a profit in India for the first time...
...scandal forced the soft-drink giants to defend their products and outline social and environmental initiatives, like conserving water resources. Certainly, PepsiCo CEO Indra Nooyi, a native Indian, was not about to be pushed around by an NGO with an agenda. "If they came out of the tainted phase fast, it was because they were able to demonstrate a certain amount of sincerity and transparency," says Santosh Desai, CEO of New Delhi--based marketing consultants Future Brands. "Sales were affected in the short term, [but] they did a good job of reassuring consumers." Atul Singh, CEO of Coke India since...