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Hamburgers. Fries. Soft drinks. After decades of Big Macs and Whoppers, that combo hardly seems to qualify for cult status. But as this entertaining corporate history demonstrates, doing something basic--but exceedingly well--has catapulted In-N-Out Burger to pop-culture stardom. The California-based chain, which owns 232 restaurants in the Western U.S., causes "burger jams" every time it opens a new location. Famous habitués, from Tom Cruise to Julia Child, have given the fare impassioned (unpaid) endorsements. In short, says Perman (a former TIME writer), "it is the envy of the industry and the darling...

Author: /time Magazine | Title: Business Books | 4/30/2009 | See Source »

Along with Giacometti, Dubuffet and a few others, Bacon would emerge as one of the artists who found a way, after the butchery of World War II, to make the painted human figure plausible again by subjecting it to extreme pressure. The soft tissue of Bacon's men and women is wrenched and smeared by their own drives and desires and by whatever it is they do to one another. Their heads are split, their torsos are boneless. Their limbs, stretched and exploded, truly deserve to be called extremities--because with Bacon the body is always in extremis...

Author: /time Magazine | Title: Tragic Hero: A Majestic Francis Bacon Show | 4/30/2009 | See Source »

...musk, his smoothly muscled torso seemingly gleaming with - not sweat - dew. The camera not only loves the 21-year-old actor but laps him; it wants to wring the moisture from his socks and drink it. Few female stars of Hollywood's golden age received the luminous, slow-motion, soft-focus devotion Efron gets here. The idea is to stir the audience, and not just the young girls, to a collective rapturous sigh. (See pictures of Efron's career...

Author: /time Magazine | Title: Zac Efron: The Tweens' Dream | 4/27/2009 | See Source »

...charivari - the kind of tumbling act that populates your most soaring dreams, where you feel graceful and defy gravity. At the rear of the stage there's a three-story bandstand, which goes unnoticed until one of the chorines dives from its top, maybe 40 feet high, into a soft tarpaulin held by the burlier performers. A girl and a guy demonstrate that giant beach balls are not for throwing but for dancing on: Fred and Ginger, live, with no missteps. Then the guy on the ball puts another ball on his head, and the girl climbs up to stand...

Author: /time Magazine | Title: Cirque du Soleil's Clowning Kooza | 4/25/2009 | See Source »

According to Nutrition Source, four out of five U.S. children and two out of three U.S. adults drink sugar-sweetened beverages each day, with the popular twelve-ounce can of soft drink or juice containing anywhere from ten to twelve teaspoons of refined sugar...

Author: By Helen X. Yang, CRIMSON STAFF WRITER | Title: Web Site Raises Awareness on Sugars | 4/24/2009 | See Source »

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