Word: softback
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...major force in the publishing business, delights in inventing words. One of his favorites is "bookazine," meaning a soft-cover book marketed like a magazine. Putting that word to work, Shimkin and three other men in 1939 founded his Pocket Books, Inc., the world's most voluminous softback-book producer, with an annual sale of $20 million from its 20% slice of the mass paperback market in the U.S. Another Shimkin word is "biblio-therapeutic," meaning books that help people. With such books, notably Dale Carnegie's How to Win Friends and Influence People (12 million copies sold...
...publishers. The new enlarged S. & S. will be in a more powerful position to bid for blockbusting authors, whose contracts have been escalating as rapidly as those of prize pro football rookies. In combination, Simon & Schuster and Pocket Books will be better able to assure authors of bonuses for softback reprint rights, while the publishing firm will be able to get those rights without paying fat fees to its hardback competitors...
...confused with James C. Fahey, compiler of Ships and Aircraft of the U.S. Fleet, a data-packed softback that has sold over half a million copies...
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