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...have lent credibility to the charge. His organization is reviewing the ads of all member firms to assess their influence on drug abuse. Proprietary drug producers, who last year spent about $118 million in advertising 48 brands of headache, tension and drowsiness remedies, are slowly moving to soften their messages. Jeffrey Martin Inc.. manufacturer of Compoz, "the little blue pill'' sedative, has tacked a caveat to the end of its commercials. "When needed take only as directed; only for the purpose specified." an announcer recites. "Remember: Use, do not abuse...

Author: /time Magazine | Title: Advertising: The Darkening Drug Mood | 8/10/1970 | See Source »

...came out at an annual rate of 6%, the same as April and roughly the plateau on which it has been stuck since the start of the year. But steel prices, which had risen steadily, began to level off, and the price of consumer services began to soften a little. Most principal indicators continued to show bad news. Interest rates remained high. The national unemployment rare reached 5% last month, and some local jobless rates passed the 7% mark...

Author: /time Magazine | Title: Nation: Picking Up the Wishbone | 6/29/1970 | See Source »

...author seemed so familiar. I.B. Singer looks like anybody's grandfather. His white, parchment-like skin stretched tightly over the bones of his skull contrasts sharply with his somber black suit. His head is smooth and round: only a few stray wisps of hair above the temples soften the sharp contours of his face. An clongated depression down the back of his skull reminds one of an infant's delicately shaped head. Singer radiates a childlike innocence, an awareness of the constant surprise of life, which one rarely finds in a man so old; but he also seems possessed...

Author: By Paul G. Kleinman, | Title: Talking with Isaac Bashevis Singer | 4/9/1970 | See Source »

Tingling like a tuning fork, you are then led into a shadowy room, wrapped in a sheet and stretched out on a padded table. Momentarily, you fear an autopsy. Instead a willowy brunette massages your brow with peachmeal skin cleanser. As your cuticles soften inside pink infraray booties and mittens, she applies a "mint masque" that hardens on your face like plaster. In the soft turquoise light, you barely feel your scalp simmering in hot oil. The strains of piped-in violins grow distant. "Reeelax," purrs the brunette, daubing turtle oil on your eyelids. "Let yourself gooo . . ." BODY BASTING...

Author: /time Magazine | Title: Modern Living: In Search of the New You | 3/2/1970 | See Source »

...degrees below that. The camera is equipped with arctic oil and a special heating element beneath the motor, neither of which keeps the film from going brittle and breaking periodically. The sound man has been forced to wrap his microphone in a woman's stocking to soften the noise of the wind that howls across the snow. In one scene that required going without gloves, Tom Courtenay, who stars as Ivan (and uses no stand-in), had to call a halt because he became much too numb to continue...

Author: /time Magazine | Title: Show Business: Simulating Siberia | 3/2/1970 | See Source »

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