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What will traditional Republicans make of all this? In 2000, George W. Bush successfully used "compassionate conservatism" to soften his image with independents and some conservative Democrats. But it didn't go over so well with many Republicans: I remember Bush putting more than a few country-club-conservative audiences to sleep with his long disquisitions about "armies of compassion," only rousing the faithful when he talked about tax cuts. (Huckabee plays this card too: he claims to be the only Governor of Arkansas to cut taxes in the past 160 years.) Bush sustained his candidacy, despite all the soft...

Author: /time Magazine | Title: The Second Commandment Republicans | 3/15/2007 | See Source »

...sophomore Dan Jones finished in 3:13.61. These performances helped the Crimson snag a second place team finish on the weekend, falling to the host Tigers by a score of 1405-1220.5. Though it was the second straight loss to Princeton, Rathgeber’s individual performance helped soften the blow...

Author: By Alexandra J. Mihalek, CONTRIBUTING WRITER | Title: AOTW: Rathgeber Dominates at Easterns, Earns Top Honor | 2/26/2007 | See Source »

...French economic growth. But as in any good domestic spat, Hollande wasn't going to let his partner have the last word: He retorted Wednesday by noting the right's tax cuts had largely favored the wealthy to justify reiterating his pledge to reverse them. He tried to soften that blow - but only made his squeeze look ill-informed - by noting that the resulting increases would only effect around 200,000 people whose monthly take-home pay exceeds $4,300. Besides, Hollande seemed to sneer, the proposal has long been part of the official program of the party his candidate...

Author: /time Magazine | Title: A Royal Lesson for Hillary? | 1/15/2007 | See Source »

Kohl's, on the other hand, is trying to soften its linoleum-floored, no-frills, discount image. Its new stores--and the 40 old ones on track to be remodeled--have a decidedly more feminine look. The merchandise is less cluttered and more invitingly displayed, some of it on mannequins, fixtures not previously seen in Kohl's. Fitting rooms are larger and more comfortable too. "Both chains have made a tremendous effort to freshen up their stores and their image," says Amanda Nicholson, assistant professor of retail management at Syracuse University's Whitman School of Management. "They've relaunched their...

Author: /time Magazine | Title: The Fight For the Middle | 12/11/2006 | See Source »

...recent weeks. As troops fired mortars into Suva's harbor during a 3 a.m. training exercise Nov. 30, he told a press conference that he was "boss" of Fiji. A meeting between him and Qarase in Wellington last week-hastily arranged by the New Zealand government-failed to soften Bainimarama's stance. Qarase emerged from the talks saying progress had been made; Bainimarama immediately denied it. On Sunday, speaking in Fijian on Fiji One television, he said there were "5,001 ways we can make him resign," and, referring to the prison island where several coup perpetrators are serving long...

Author: /time Magazine | Title: Fiji's Fuse Burns Faster | 12/4/2006 | See Source »

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