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Word: softener (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...Easy Aces won some fanatically enthusiastic fans (including Comic Fred Allen and Humorist James Thurber), but it never climbed into the Hooperating Top Ten or struck most network executives as hilariously funny. When Goodman Ace, 50, was fired two years ago by CBS, a sympathetic vice president tried to soften the blow by saying : "I'll tell you a secret-we haven't got a man who understands comedy." Ace replied: "I'll tell you a secret-that's no secret...

Author: /time Magazine | Title: Radio: A Homey Little Thing | 12/19/1949 | See Source »

Barton dropped the column before his election to Congress from Manhattan's Republican "silk-stocking" district (1937), has long itched to resume it. Still hustling and hopeful at 63, Bruce Barton says: "I sometimes wrote [when I was younger] as though I knew all the answers. The years soften and finally annul that idea...

Author: /time Magazine | Title: The Press: With Hustle & Hope | 10/24/1949 | See Source »

...machine on the market which not only could stitch but could embroider, make buttonholes and darn socks. There was an announcement that the New York Central would soon have ready for wilting and near-sighted New York commuters 100 air-conditioned cars with fluorescent lighting and improved couplings to soften the shock of frequent stopping & starting. The rubber companies were testing an automobile tire that might run for 75,000 miles...

Author: /time Magazine | Title: THE NATION: The Right to Cheer | 9/5/1949 | See Source »

...dismayed him, and so did London with its "leagues of lights"; he roamed the streets in horror that the seething crowds he found there would soon be lying horizontal underground. Like the middle class whose poet he became, Tennyson spent most of his life in a vague struggle to soften, to disavow the harsh materialism of mines and factories that made the wealth of England and killed her poor in slums; to cling to the beauty of the spirit and to belief...

Author: /time Magazine | Title: Books: Towering Grandfather | 8/22/1949 | See Source »

...envoys. All of them, whatever their politics, had worked tirelessly for years to induce Chiang to clean his dirty, disordered house which had scarcely known a day without war-against the Communists, the Japanese (for eight years) and again the Communists. Every one of the U.S. envoys wanted to soften Kuomintang one-party rule, guarantee civil liberties, suppress graft, reform landholding, balance budgets...

Author: /time Magazine | Title: FOREIGN RELATIONS: Petition in Bankruptcy | 8/15/1949 | See Source »

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