Word: softener
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Dates: during 1950-1959
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...Doubleday; $3-75), ex-Critic Zinsser takes up in general terms the question that has had New York newsmen buzzing for weeks: Was Bill Zinsser kicked upstairs because of pressure from advertisers? "It is generally assumed in New York motion picture circles." Zinsser writes, "that a movie studio can soften an adverse review-in advance-by bringing pressure on a newspaper. Unhappily, there is some truth in this belief." He insists that no such pressure dislodged him, says that he asked to be relieved. But he notes that his removal coincided with a new Herald Tribune policy of leniency towards...
Backed by three consecutive victories, the freshmen eleven has been working hard on a short-passing game. Injuries, however, may soften the punch of a usually hard-hitting scoring line. Chris Martin, a wing forward, will be missing from the field on account of a pulled tendon, while Philip Bernstein, outside left, will be hampered by a sore ankle...
...British, heartily suspicious of Makarios, thought his proposal too vaguely worded, and just "another Makarios trick," decided to go ahead with "partnership" despite Greek protests. Only Turkey said "Howdy, podner." Its special representative reported for duty to British Governor Sir Hugh Foot. But to soften passions, the Turks appointed as their adviser to Foot not someone from Ankara-who might have been welcomed at the airport with bombs-but the Turkish consul general in Nicosia, who was already there. Shrugged 55-year-old Burhan Ishin, a husky onetime Turkish national soccer star and longtime diplomat: "After all, I can only...
...Russians had another reason to welcome Eaton: as a self-starting elder (74) statesman on a personal campaign for "world peace," Eaton had been corresponding with Premier Khrushchev, had been recently praised by Khrushchev for his efforts to soften U.S. policy toward Russia. The Reds were plainly grateful for such help-especially from such a prize specimen of capitalist. At an agricultural fair, Eaton was presented with a gold medal for his "great contribution to Russian agriculture." Later he was escorted to the Kremlin for a 1½-hour talk with Khrushchev, whom Eaton found a "clean-desk...
...chance to go on talking on a shortlived CBS radio show called Bank on the Stars. Then he moved into TV as a replacement for Arthur Godfrey, finally replaced Walter Cronkite on the Morning Show, which he quit after eleven months ("Too much pressure for me to help soften up sponsors"). After that, guest appearances with Ed Sullivan kept him going until NBC signed him up to take over the Tonight show...