Word: softener
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Dates: during 1970-1979
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Myriad Models. The hopeful note is that the automakers seemed to have learned their lesson. The rebate programs, for example, are at least a temporary effort to soften the public's indignation about the high price of the 1975 small models. Moreover, the industry leaders now agree that there will have to be more small cars in their future. Predicts Ford's President Lee lacocca: "By the end of the 1970s, we think that small cars will be selling over large cars 60 to 40. We're planning it that way, and we think...
...does not, like themselves, plan to live on a reservation. But if they do succeed in bringing the "right kind" of Indian here--those from the reservations who have not had the advantages they themselves have had--they may find themselves confronted by a new problem: how to soften the culture shock an Indian who has never "straddled the fence" will probably experience here...
RICHARD G. KLEINDIENST, 51, Attorney General. Pleaded guilty to refusing to testify fully during his confirmation hearings before the Senate Judiciary Committee in 1972, when he stated falsely that Nixon had never pressured him to soften the Government's antitrust drive against ITT; received a one-month suspended sentence...
Schmidt, in his portion of the two-part memorandum, also theorized that in the eyes of some faculty members Bok's Stanford (rather than Harvard) background is a deficit, and advised him to soften the blow by channeling more of his messages to the University community through alumni in the administration...
...political power. The transfer of riches to the oil producers has helped slow or stop the rise of living standards in many other countries?a development that has potentially grave social consequences. The steep economic growth that the industrial nations have enjoyed since World War II tended to soften social and economic inequalities because even the poor and deprived made visible progress year by year and could discern a brighter future. Now, if there is slow growth or no growth, demands for social justice will be more urgent?and harder to fulfill. Democratic governments will have to find ways...