Word: softener
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...traditional politician, and I have a sense of humor. I'll try to soften it and become boring, maybe even very boring, but I'm not sure if I'll be able...
...problems at the European Parliament by jokingly referring to a German member as "perfect" for the role of A Nazi prison guard. Have you ever thought to adopt a more cautious approach? I'm not a traditional politician, and I have a sense of humor. I'll try to soften it and become boring, maybe even very boring, but I'm not sure if I'll be able...
...first time in this conflict, the office of the Defense Secretary sought to soften the blow. Secretary Rumsfeld's Chief of Staff, Larry Di Rita, insisted on Tuesday that the September return date was still on the cards for the 3ID, but in contrast to Blount's email, Di Rita was somewhat evasive: "Gen. Blount is - as we all are, concerned about being able to give some definition to what the families know," Di Rita told the Army newspaper Stars and Stripes. "Because plans are still being worked out, I think he is trying to keep everybody understanding that when...
...President Bush's Africa tour this week as little more than a PR exercise. The President will be dispensing gifts on his five-day sweep through Senegal, South Africa, Botswana, Uganda and Nigeria, - financial aid, money to fight AIDS and trade agreements to support good governance - that may help soften his Administration's negative international image. He may even be poised to commit troops to Liberia to help prevent yet another catastrophic African fratricide, a substantial expansion of military humanitarian peacekeeping of the kind for which he had once sharply criticized his predecessor. But while AIDS, trade, investment, democracy, development...
...Christina Gold, 55, a former Avon executive, is responding by giving her firm a makeover. Long billed as the "Fastest Way to Send Money," Western Union has just launched a $300 million global ad campaign using a new slogan, "Uniting People with Possibilities." The company is clearly trying to soften its image. But its executives are under no illusions: defending its lead is getting harder than ever, requiring big investments in new technology and new outlets, especially in the burgeoning markets of China and India...