Word: softeners
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Dates: during 1960-1969
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...spilling over into the commercials; where once the pitchman raved supreme, he now adds a light or whimsical touch to ads-in Buster Keaton's Ford-truck plugs, for example, or Bert Lahr's potato-chip commercials and Jack Gilford's Cracker Jack spiels. The comedians soften the sale-and they frequently outshine the programs...
...traction, tried to persuade him to undergo a spinal fusion operation. He refused, and last summer he began competing again-shunning practice sessions as a pointless risk. To protect his spine from "jamming," he now lands flat on his back instead of on his feet, uses his elbows to soften the impact. How much longer he can keep on, Pennel does not know. One thing he does know: "I want that outdoor record back, and I'm going...
...welcome alternative to the battlefield. The "new diplomacy" may not bring about negotiations tomorrow, but the flexibility which Johnson has introduced may well shorten the war or limit its intensity. The Russians will probably first solidify their position in the North. The Hanoi-Moscow line might then soften, and a consequent softening by Washington and Saigon may follow. When and if that happens, historians will be left to debate whether the settlement that develops could not have been reached last September...
...solution to the ugly geographical scars that divide East and West Europe is ever to be achieved, a way must first be found to soften the bitter hatreds that today-two decades after World War II-still poison the atmosphere among its peoples. Poles still recall with white-hot hate the six million dead left in the wake of Hitler's occupation. For their part, millions of West Germans bitterly demand back the "lost territories" east of the Oder and Neisse rivers taken away from Germany by the Communists after World War II. Voices of reconciliation have been...
...justice, Johnson believes that the Army should treat its involuntary employees with particular solicitude. A "private's general," he takes pride in the good chow and creature comforts that soften a draftee's adjustment to military life. New men are greeted at reception centers with brass bands. At Fort Jackson, S.C., and Fort Dix, N.J., drafty, double-decker wooden barracks are giving way to modern brick buildings that resemble campus dormitories. They have bathrooms on every level, rooms with from two to eight bunks, telephones, lounge rooms and Laundromats. There are automatic dishwashers and potato-peeling machines...