Word: softeners
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Much of the battle for Quang Tri city is the boredom of fearful waiting: waiting for a 130-mm. shell to come crashing in, waiting for an airstrike to soften up a bunker position, waiting for new troops to arrive with more ammunition and supplies, waiting for headquarters to decide whether to attack or, well, to wait...
...heart attack; in Manhattan. Educated at Andover and Yale, Ted Bates himself was soft-spoken and shunned publicity. But the firm that he created in 1940 was known as a master of hard-sell-and successful-ads. While his hyperbole on behalf of products (shaving cream that could seemingly soften sandpaper or bread that "builds strong bodies twelve ways") was sometimes attacked, the Bates approach was widely imitated by competitors. Active in the Advertising Council, he defended the ad business against critics who "really don't understand advertising" and distrust "the entire free enterprise system...
...relative newcomer to Israel's internal political wars: Foreign Minister Abba Eban, 57. Newly admitted to the inner circle of the Labor Party's zameret (elite), the mellifluous-voiced diplomat has begun to soften his heavily starched image. He recently allowed himself to be photographed with his attractive blonde wife Suzy at the Suez Canal, wearing an almost shockingly informal tieless dark shirt. A dove in the past, he has begun to adopt a more hawkish-and thus more popular -stance on some issues. To match his new style, he has recruited a small new staff of politically...
...Softened Stance. Last week, even as Wallace was flamboyantly exploiting the issue in Florida, three of his Democratic opponents hurried back to Washington to soften the Senate's antibusing stance (TIME, March 6). Hubert Humphrey, Edmund Muskie and George McGovern-cast decisive votes as the Senate reversed its adoption of the extreme antibusing amendment pushed by Michigan Republican Robert Griffin. Carried by just three votes a week earlier-with all five Democratic presidential contenders absent -the Griffin amendment would have removed the courts' authority to order the busing of children...
Irving and Nessen tried to hammer out their own deal with the U.S. Attorney. They promised to cooperate provided the prosecutors could per suade the Swiss government to soften passport-forgery and bank-fraud charges against Irving's wife Edith. No one was quite certain whether Irving was acting out of chivalry or more self-serving motives. It was possible, some investigators said, that Irving hoped to ease Edith's legal burdens before she broke down and told her own side of the story, partly in anger over her husband's now famous affair with Danish Singer...