Word: softeners
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...plans to follow suit. But suburbia is not delighted. Many local governments doubt that increased tax revenues will offset the cost of more schools, police, fire protection and sewage treatment. Residents fear that the whole idea of suburban living may be threatened. As a result, the companies try to soften the impact of their arrival. Two that have succeeded are PepsiCo Inc. and American...
When Easy Rider was released, it looked for a time as though public attitudes might soften. A lot of people were on the side of Captain America and his fringed partner Billy, shotgunned off their glittering, raked choppers on a Southern back road. But for every cinemagoer who vicariously rode with Fonda and Hopper in that movie, there were probably ten who went with their redneck killers in the pickup truck. The chorus from press and TV remains pretty well unchanged, resembling the bleat of Orwell's sheep in Animal Farm: "Four wheels good, two wheels bad!" The image...
...Bernard, while Dole is a hungry Doberman pinscher." One leading Republican offers an intriguing rationale for the switch: Morton was never as partisan as Nixon wanted, so Vice President Spiro Agnew took up the hatchet duties. Now Dole will eagerly perform them, while an attempt is made to soften the Agnew image and give him broader appeal; if this fails, Agnew will be dropped from the 1972 ticket...
Luckily, this time the strike was short-lived. The 425,000 workers stayed out for 18 anxious hours in defiance of presidential appeals to return and belated congressional legislation barring a strike until March. To soften labor's resistance, Congress also took an extraordinary step: it ordered an immediate 13½% wage increase, part of it retroactive to last January, but let the unions' archaic work rules stand unchallenged. Still unsatisfied, the chief labor spokesman, Charles Leslie Dennis, president of the Brotherhood of Railway and Airline Clerks, called off the walkout only after a federal court ordered...
Ramsey had hoped, perhaps naively, to soften apartheid attitudes on his visit, but a 40-minute meeting with South African Prime Minister B.J. Vorster to discuss the subject was openly "frosty," witnesses reported. Ramsey made no secret of his own opinion. Apartheid, he told one multiracial audience, is "a hindrance to the church's task of preaching the Gospel...