Word: softeners
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...Isotoners or that Chia Pet is about to get a little tougher. Retailers have been tightening their policies and relying on computer authorization systems to track and limit returns and exchanges, and this year they're even more aware of fraudulent returns. Retailers say they are just trying to soften the hit they expect to take--as much as $30 billion each year--from theft and fraud. "Honest customers won't be denied when they're in the right," says Joseph LaRocca, vice president of loss prevention at the National Retail Federation. Guess who decides what "right...
...Efforts like the “Shoestring Strategies” are one method of easing this tough transition—and, in marketing terms, a way to soften Harvard’s image and signal a shift in its brand identity. The budget guide isn’t just for current students; prospective applicants can find a copy in PDF format on the College’s admissions website. Alongside the online guide is a new feature: streaming videos featuring an ethnically and geographically diverse group of undergraduates discussing their Harvard experiences. The videos are divided into sections such...
...clearly seen that half measures were hardly going to bring domestic peace and renewed economic growth. De Klerk also had a natural interest in his own political future. In 1985 he had asked two consultants what he should do to succeed Botha; they both told him to soften his image on the necessity of preserving apartheid. This, cautiously, he began to do. Upon taking office, De Klerk announced, ''Our goal is a totally changed South Africa.'' In December 1989 he convened a historic bosberaad, or bush council, at which he won his Cabinet's authorization to lift the government...
...they begin the process of stripping young American males of their individuality, any tendency they might have to think for themselves or harbor the odd, rebellious thought. These early passages in every modern combat movie are designed to induce a state of shock and awe in its viewers, soften us up for the horrors to come. We laugh, we cringe, we begin looking forward to the transformation of these innocents into lean, mean killing machines...
...last three years my hearing has become weaker and weaker. The trouble is supposed to have been caused by the condition of my abdomen.” Doctors suggested that swimming in the Danube River would assuage the pain of his chronic diarrhea, and that infusions of oil would soften the buzzing in his ears. “In all biography, there are few images more grotesquely sad than that of Beethoven, racked with cramps, bathing in fortified water and trying to drown the noise in his head with almond oil,” Morris writes...