Word: softens
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Dates: during 1960-1969
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...commission therefore recommended federal assistance: "agricultural aid to depressed areas undergoing change, Small Business Administration loans to help diversify the economy, assistance in training and relocating farm families who are displaced-these and other measures can soften the impact of disturbing economic changes, and in doing so promote the kind of economic climate that encourages better race relations." Concluded the report: "Where poverty exists, liberty is always in peril...
Next month Fuoss will send the rejuvenated Post to the newsstands, complete with a new price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that...
President Garcia, glumly watching the proceedings on television, summoned Aytona to Malacañan Palace. Aytona thought that he had Garcia's backing. He learned that he was wrong. Garcia asked him to withdraw in favor of Puyat. To soften the blow, Garcia offered repayment of Aytona's campaign expenses and, somewhat ambiguously, promised "protection" for Aytona's followers. Stunned but defiant, Aytona refused. Garcia's aides were more successful in dealing with Candidate Paredes, who, gratefully accepting $150,000 as reimbursement for his campaign expenses, stepped out of the race...
...Softening for Lather. City water supplies in the U.S. and Canada, mostly drawn from fast mountain rivers, are in general safely low in sodium. But some rivers are loaded with the stuff. The Arkansas River reaches 1,770 p.p.m. in the fall and cannot be used for drinking water. Moreover, a city's river water may be hard (because of calcium and magnesium carbonates), and housewives want it soft for washing; so the engineers soften it, often by replacing the calcium with sodium. One eminent cardiologist at a Midwestern hospital was puzzled when his heart-failure patients suddenly...
...talked formally for 30 minutes, surrounded by aides. Then Kennedy stood up from his padded wooden rocking chair, invited Gromyko to join him for a few minutes alone, and the two men stepped through the French doors into the sunny Rose Garden. There Gromyko appeared to soften, especially after Jacqueline Kennedy stopped by momentarily to greet Gromyko warmly and bid goodbye to Husband Jack before departing for Palm Beach...