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Word: softens (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...vote. No group has a right to force taxpayers to take medicine not recommended by their own doctor." Anti-fluoridation groups in other states helpfully flooded Massachusetts with leaflets implying that fluoridation causes cancer and brittle bones and hinting that its proponents are acting on orders from Moscow to soften American brains. Throughout the campaign Rosenberger kept in close telephone contact with Seattle Radiologist Frederick...

Author: /time Magazine | Title: Medicine: Fluoridation Fails Again | 3/24/1961 | See Source »

Salesmen must be wary of the husband who knows nothing about mechanics; the trick is to avoid making him look like a boob. To soften the customer who is undecided between two makes, salesmen often slyly deride the competition with such remarks as "Did you ever notice its cheesy dashboard?" In the final, crucial moments of the haggle, they will frequently try to win the customer by offering to throw in a side-view mirror or whitewalls without charge. Salesmen find that men make most of the car-buying decisions, but let wives pick color and interior. A salesman knows...

Author: /time Magazine | Title: Autos: The Arabian Bazaar | 3/24/1961 | See Source »

...modern American audience. Joan Dark (Jeanne d'Arc), the girl who stands up to Mauler, is a parody figure mostly modeled on Shaw's Major Barbara-a Salvation Army-type lassie who belongs to an evangelical group called "The Black Straw Hats." She tries to soften Mauler's heart toward the workers' plight, while he tries to harden her mind toward the workers' wickedness. In the end, starved and dying, she proclaims that only violence will improve the world...

Author: /time Magazine | Title: Books: Black Comedy | 3/17/1961 | See Source »

...funeral of Morocco's King Mohammed V (see above) and to meet with new King Hassan II and the provisional Premier of the F.L.N., Ferhat Abbas. After a late dinner, the three talked until hours past midnight. With the young King's help, Bourguiba tried to soften the rigid and suspicious posture of the F.L.N. and assure them of De Gaulle's good faith...

Author: /time Magazine | Title: Algeria: Conversation at Midnight | 3/10/1961 | See Source »

...area of agreement was limited to Algeria and the Congo. Houphouet-Boigny swore the delegates to secrecy until he could fly off to Paris to press the results on his good friend Charles de Gaulle. But the gist of the policy leaked. Houphouet-Boigny will urge De Gaulle to soften his terms for an Algerian ceasefire. In the U.N. the eleven states will doubtless oppose any condemnation of France on Algeria, but will support a U.N.-supervised referendum to determine Algeria's future. De Gaulle has rejected the U.N. referendum in the past, but even he should recognize that...

Author: /time Magazine | Title: AFRICA: Eleven at Abidjan | 11/7/1960 | See Source »

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