Word: softens
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Dates: during 1960-1969
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...before boarding their planes. But most folk who follow their horoscopes in the newspapers or magazines hardly take them seriously. As one enthusiast explains, "It's an institution for buttressing opinions and explaining mishaps. According to the magazine you buy, you can always find a comfortable explanation to soften the blow of anything from infidelity to a bumped fender. If you don't find your answer, just change magazines...
Yesterday's meeting was an attempt to get the Institute to soften its position on the Portland-Albany route, the one now favored by opponents of Brookline-Elm. Thus far, the Institute's public resistance to this second route has not been as vigorous as its opposition to the railroad alignment...
...ahead of the Government. In almost all '67 models, dual brakes, collapsible steering columns, four-way flashers and extra padding are standard. Even beyond these, most new cars feature safety items that are either standard or optional. >General Motors cars have plastic caps over window-crank handles to soften the gouging action of metal under impact. Pontiac is introducing windshield wipers that, when not in use, retract into the engine cowl to allow the driver unobstructed vision. Many G.M. cars have a dashboard light that, when the brakes fail, winks like a slot machine. >Ford has made standard...
Many businesses are doing some fast footwork to avoid or soften the blow. The easiest solution is to raise prices. Thus, brewers have suggested that publicans charge a penny a pint more for beer, and the Hairdressers' Federation suggests an increase of sixpence a haircut. Hotels are also announcing or considering price hikes. The London Hilton calculates its wage bill will rise by $2,800 a week...
...extra nursing care that is called for costs thousands of dollars, and insurance companies allot 25% of expenses in all spinal-cord injuries for bedsore treatment alone. Serious and persistent as it is, the bedsore problem is usually handled by a method that is decades old: sheepskin sheets that soften pressure on patients and permit air to circulate under their bodies. Today, several young doctors have rediscovered and redesigned a discarded system for floating bedsores away...