Word: softer
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Dates: during 1950-1959
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...effortlessly rattling off the complex statistics of defense
expenditures, populations and strength estimates, persuasively arguing
that Soviet "smiles, happy talk and receptions" in no way justify a
dilution of Western strength. Items:
...less ambitious and more poetic, the traditional banks of the Charles have become softer and greener, or perhaps it is the atmosphere that has become more relaxing and more colorful. A few authors with typewriters and beards peck and hunt for a minute, then close their eyes and listen for five. Touch-tackle games flourish only to pause when the refreshing pinks and powder-blues float...
Disagreeing with the professor, Nelson Cole, editor of the University of Alabama's "Crimson and White," told the CRIMSON that the NAACP had played Miss Lucy for too much sensational publicity. "If Miss Lucy's attorney had taken a softer pedal, some of the student resentment might have been avoided," Cole stated...
Some of the rugmakers are even experimenting with Orion and Dacron as rug fabrics. One of the newest: Masland's Saranette line ($11 a sq. yd.) made from Dow Chemical's Saran, which is softer than nylon and has the advantage of being almost impervious to ordinary stains...
From Paste to Platinum. When Max Factor Sr., an immigrant Polish wigmaker, started improving on nature in Hollywood, the screen's silent sirens wore only two kinds of powder-white and flesh-colored-both as pasty as dough. Factor developed new. softer powder shades, more complimentary rouge tones, and an easily applied foundation grease. Soon such stars as Gloria Swanson, Joan Crawford, Mary Pickford and Clara Bow were wearing Factor makeup off the movie lots, and U.S. women, who had previously thought that any makeup made them look "fast," started clamoring for the natural-looking powder and rouge. When...