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Word: softer (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...industry is still feeling the effects of the energy crisis and the nation's bout with recession and double-digit inflation, which cut deeply into Americans' buying power−and Detroit's sales. So far this year, in fact, sales of domestic cars have been even softer than they were in 1974. Last year U.S. automakers sold 7.4 million cars, down 24% from 1973's record 9.7 million; this year the total may well slip under 7 million for the first time since 1962. Yet imports have been able to expand their normal 15% share...

Author: /time Magazine | Title: AUTOS: More Miles for More Sales | 9/15/1975 | See Source »

...free-wheeling, fluid style that fits in somewhere between the wanderings of freer "black music" and the excesses of more melodic (read electronic) music. Davis and Ghetto Mysticism have been nearly alone as proponents of free music in Boston, and anyone whose ears have been plugged against the softer wares of so-called jazz-folk can pull out the wax this week at the Jazz Workshop through Sunday. Cover's only...

Author: By Henry Grigge, | Title: JAZZ | 8/5/1975 | See Source »

Thanks to his new friend. Crooks got a softer job as a shipping agent in a neighboring brickyard, a job he held until World War II broke out and he jumped at the chance to get out of Pennsylvania. He became an Army officer, serving combat duty in Italy until at daybreak one morning he walked over a hill where some of his men were setting up a new position to find a lot of Germans pointing machine guns at him. He was captured; they took him to a prison camp in Poland for a year...

Author: By Nicholas Lemann, | Title: Thomas Crooks | 7/22/1975 | See Source »

...movement's ideas about black separatism and supremacy gathered some momentum during the late 1960s. But times change, and the Muslims' autocratic messiah, Elijah Muhammad, adopted a softer line before his death in February at 77. Last week, at a mass rally of 12,000 of the faithful at Chicago's McCormick Place, Elijah's son and successor, Wallace D. Muhammad, made it official: the race-hatred theme is being shelved. Whites will even be permitted to join the sect, though no rush of recruits is expected. Said Wallace: "We have caught hell from the white...

Author: /time Magazine | Title: Religion: White Muslims? | 6/30/1975 | See Source »

...result, excessive emphasis on technique will simply leave the student unprepared to deal with real problems or, worse yet, encourage him to distort reality in order to achieve apparent solutions by formal analysis. If universities are truly interested in educating key public officials, they cannot ignore the "softer" problems of ethics, values, and the human aspects of administration...

Author: NO WRITER ATTRIBUTED | Title: Staffing the Government: Bok Outlines University Obligations to Professional Education | 3/11/1975 | See Source »

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