Word: softer
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Dates: during 1990-1999
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...Masters this year and saying, 'That's it, I'm leaving the P.G.A. Tour, and I'm going to play in pro-ams and exhibitions for the rest of my career.'" Brennan believes Baiul should have kept on a hard training routine for 1998 instead of settling for the softer world of the pro-ice tours. Professional competition, she says, is an oxymoron. "It isn't the real thing." At the moment, she says, it's "Broadway...
...whole ordeal of making the film seems to have produced--dare we say it?--yet another Madonna, softer, more chastened. Or maybe just more calculated. The former shock mistress brought tears to Oprah Winfrey's studio audience when she described feeling her baby kicking on Mother's Day. Department stores may be pushing the dolled-up "Evita look," but Madonna has switched to pastel colors, soft makeup and a demure, Catholic-schoolgirl hairstyle. (She donned the Evita look for the film's Hollywood premiere, but otherwise, she says, "it's something for special occasions. You're not going...
Sears is pulling off a feat that few retailers, particularly of its size, are able to accomplish: a wholesale repositioning of its merchandising and image. The Sears strategy, highlighted in a terrific ad campaign for "the softer side of Sears," has brought back women customers who had defected. Shoppers of both sexes are crowding into Sears' 820 stores this Christmas for everything from brand names like Sony and Timberland to newly stylish private labels such as Canyon River Blues denims and Circle of Beauty lipsticks...
Pagonis got Mettler's new brands in the back door just as customers, lured by the "Softer Side" ads, were marching through the front. "It was actually nip and tuck," says Martinez. "We took a big risk, and customers absolutely loved it." That fairly describes Martinez's feelings about his job. "I'm having more fun than any adult should be allowed to have," he says...
...Softer ways" must be used to solve problems with Social Security and Medicare, he said