Word: softer
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...party-the partisans of Kennedy, Humphrey, Johnson and McCarthy-and one of the few who might persuade leaders of the embittered factions to unite, however uncomfortably, for the November election. Humphrey's first official move toward party harmony, O'Brien argues, must be to take a markedly softer stand on Viet...
...summer on the patio. Taken from the freezer and dropped into a drink, they don't melt and dilute the gin and tonic the way old-fashioned ice cubes do. And if Mother has bought pink ones shaped like elephants, the kiddies tend to clamor for them in softer drinks. But the freeze balls, made in Hong Kong and filled with water there, are apt to leak. When they do, the medical effects can be more chilling than the customer bargained...
...kinetic. At times his registration was somewhat arbitrary and misconceived, such as in the third movement of the Sonata in A, where he played the basso continuo left hand on the more loudly voiced manual, and the more important right hand line (in canon with the violin) on the softer one. His frequent use of the lute and leather stops became annoying, largely because of the basic ugliness of these stops on this particular harpsichord, as well as the instrument's generally unpleasant metallic tone...
Kirk gave no reason for his switch in position. Informed sources at Columbia, however, say that trustees and faculty members urged him to take the softer stand...
Upscale. In the old radio days, a commercial announcer was the very embodiment of the product. Jimmy Wallington was Chase & Sanborn. Don Wilson was JellO. Harry von Zell was Ipana. Today the sell is generally softer or more tangential, the product is illustrated, and the salesman is anonymous and generally invisible. "You're not paying for the name," explains Chandler Warren, talent-booking boss for the Young & Rubicam ad agency. "You're paying for the quality that a person brings to the commercial...