Word: softer
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Disagreeing with the professor, Nelson Cole, editor of the University of Alabama's "Crimson and White," told the CRIMSON that the NAACP had played Miss Lucy for too much sensational publicity. "If Miss Lucy's attorney had taken a softer pedal, some of the student resentment might have been avoided," Cole stated...
Some of the rugmakers are even experimenting with Orion and Dacron as rug fabrics. One of the newest: Masland's Saranette line ($11 a sq. yd.) made from Dow Chemical's Saran, which is softer than nylon and has the advantage of being almost impervious to ordinary stains...
From Paste to Platinum. When Max Factor Sr., an immigrant Polish wigmaker, started improving on nature in Hollywood, the screen's silent sirens wore only two kinds of powder-white and flesh-colored-both as pasty as dough. Factor developed new. softer powder shades, more complimentary rouge tones, and an easily applied foundation grease. Soon such stars as Gloria Swanson, Joan Crawford, Mary Pickford and Clara Bow were wearing Factor makeup off the movie lots, and U.S. women, who had previously thought that any makeup made them look "fast," started clamoring for the natural-looking powder and rouge. When...
...fully aware that any success the course attains is predicated upon the pragmatic fact that we are dealing with a captive audience. If softer alternatives were available this course would not be elected regardless of its good repute, and eventually everything would degenerate to a substantially lower common denominator. We feet, that our approach is practicable in a small, homogeneous college and have serious reservations about its practicability in a broader context...
...Softer Water. An all-purpose water softener to lighten the housewife's home laundry chores was put on the market by the Harshaw Chemical Co. of Cleveland...