Word: softer
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...authors make it sound easy, even as their growing ranks signal softer prices just ahead...
...sensor in the heel measures the force exerted by a runner and transmits this data to a microprocessor under the arch. The chip drives a tiny cable system that adjusts the heel, which gets harder to cushion the blow when your tired feet are pounding the pavement and then softer to relax them while walking across the lawn. The shoe might also relax your wallet: the Adidas 1 will retail at $250 when it hits stores this winter. --By Sean Gregory
Whereas in previous years the school has scheduled Division III teams and other softer non-conference opponents for the early portion of the schedule, the Crimson has replaced them this season with major Division I opponents such as Michigan, Texas Tech and Louisiana-Lafayette...
...buzz in higher-end mowers to several factors. As the average suburban lot size has increased--up 5.7% from 1992 to 2002--homeowners have been trading up to riding mowers. Baby boomers hitting retirement are dumping their old push mowers and warming to the back-friendlier seats and softer suspensions on many models. Folks in a rush are buying models that reduce gardening time. And there has been plenty of cheap credit to grease sales. "Consumers are voting with their pocketbooks," says John Jenkins, president of Deere's commercial and consumer division, which forecasts an 11% to 13% sales hike...
...swanky Whole Foods scene in a few of its 2,500 stores by adding in-store chefs, gourmet meals and upscale wines. Likewise, Safeway, which is making a huge push into quality perishables in general and prepared foods in particular, is doing so with new woodlike floors and softer lighting. "The feedback we're getting from consumers is that it's just a less stressful place to be," Burd says of the new look...