Word: softer
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...from lab to market in two years instead of the typical five to 10. He's also trying to jazz up the staid P&G ads of the past, which scientifically compared the benefits of Pampers or Bounty with those of Brand X. Jager wants what he calls a softer, more "right-brain selling approach...
...Harvard women's water polo team has hit the softer portion of its schedule, and it showed over the weekend...
...dollop more henna than is quite necessary, but it will make for a lovely video. Still, the sensual quality of the mature Madonna draws out feminine nuances in the song, and the nature of her changes in music rather cleverly revises the meaning of the lyrics. Come see the softer side of Madonna, the song beckons--probably because we've seen every other side of her already...
With a big meet out of the way, the Crimson will have a softer schedule in the next couple of weeks before gearing back up for the conference meet at the end of the month...
...upswings, entertaining thoughts of saving only when the well runs dry (which, of course, strangles fuel to an already spluttering engine). Thus is removed the cushion that could have prevented a plummeting economy from suffering a dead-cat bounce. Gibney is a little more optimistic, and points to a softer landing. "The underlying strength of this economy makes it difficult to see how there could be a major crash, or any other extreme downturn," he says...