Word: softer
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...THIRD WORLD. The latest upheaval, like others in the past, will cause the greatest suffering in the Third World. Aside from a handful of oil producers, such as Venezuela, Mexico, Nigeria and Libya, most of Africa and Latin America will be left with higher energy prices and softer markets for their exports. Double-digit inflation could turn into triple digits, recessions could become depressions, and foreign debt would go unpaid...
Even before the fading of the cold war, the focus of national security was beginning to blur. In the past few years, advocates of softer-sounding causes have been intoning the sacred syllables as piously as the Pentagon. It is firmly implanted in conventional wisdom that our economic competitiveness is a matter of national security. Fighting drug traffic is proclaimed a matter of national security. So is repairing our witless educational system, our unhealthy health system, our crumbling infrastructure...
Until recently, pharmaceutical companies generally contented themselves with a softer sell that refrained from mentioning products by name. Ads simply urged those with ulcers or thinning hair, for example, to see their doctor. But increasing competition has spurred some companies to be more aggressive. Last month Marion Merrell Dow launched a major campaign for the allergy medication Seldane, pitching the drug by name for the first time. Other prescription drugs that have appeared in name-brand ads in the past year include Rogaine, Upjohn's antibaldness medication, and Procardia XL, a heart drug from Pfizer...
That set up her rematch with Belknap, who haddefeated her, 3-0, just 10 days earlier at Yale.In New Haven, the Elis had insisted the teams playwith a softer ball...
...Vilnius fuel-machinery plant, he spied a sign in Russian reading not more rights but full independence. "Who gave you that?" Gorbachev challenged a Lithuanian welder. When the worker replied that he had made the sign, Gorbachev switched to a softer approach, commending the man on his grasp of Russian. But the worker would have none of Gorbachev's compliments. "You don't think we know how to write in Russian?" he challenged. "We can read and speak Russian too, while there are lots of Russians who can't speak a word of Lithuanian...