Word: softly
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From a corporate point of view, the world has become more difficult because almost no crisis is just a local issue. Coca-Cola learned that lesson in 1999, says Dezenhall, when several Belgian children reportedly were sickened after drinking the soft drink. Soon afterward, similar reports appeared in France and other European countries. Coke responded slowly, he says, and underestimated how quickly Europe's simmering anti-Americanism would snowball into a p.r. disaster. "When outrage takes over, there is no emotion more powerful than the urge to place blame," Dezenhall says. "Coke found itself the beneficiary of an entire continent...
...publicly in the current controversy out or respect for the broad latitude they believe a President should have in selecting his cabinet. Behind the scenes, however, their opposition helped dissuade Bush from nominating Gonzales to the Supreme Court and, over the years, they have regularly disparaged him as too soft on key issues such as affirmative action and abortion. But as the President's popularity and political clout continue to decline, the group's assault on the Attorney General is designed to rally a growing number of Republicans who seem to hope that Gonzales will finally step aside. His testimony...
...lines attests to the amount of skill and control of the brush Moore possessed, and the way in which he seamlessly blends the rich hues of emerald green to aquamarine blue is breathtaking. Each fiber is palpable in its smooth, glossy sturdiness, but we can also feel the soft tufts of gray and white along the feather’s bottom, aware that if we were to give the gentlest blow, they would stir. The soft shading and the way in which the light illuminates certain portions of the feather add to its real-as-life three-dimensionality. The magnifying...
Still, one golf ball does not a golf-gear maker make, so in 2001 Wood hired Tom Stites, a soft-spoken, well-respected club designer. On a wall in Stites' small office at the Research and Development Facility in Fort Worth, Texas, the message "Innovate or Die" headlines the whiteboard that serves as Stites' cocktail napkin of ideas. "I keep my blinds closed," he says with a smile, to keep that valuable piece of wall decoration away from prying eyes. Stites learned his craft from tour-champion Ben Hogan, and when he joined Nike, he arrived armed with...
After finishing their shift at Petrobras' Reduc refinery on the edge of Rio de Janeiro one recent spring night, dozens of workers sprinted through the rain toward the company's cavernous canteen. After sandwiches and soft drinks, they sorted themselves into small groups and got down to work. In one corner, an elderly woman hunched over a book trying to figure out whether 99¢ was more than or less than 69¢. In another, three men helped one another with composition exercises. And in a third, workers slapped down dominoes marked with letters in place of dots. "You can see people...