Word: softsel
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About 7,000 stores in the U.S. sell applications software. Softsel, the largest distributor to retail stores, adds about 200 new products a month to its catalogue, which already includes nearly 3,000 titles. Says Chairman David Wagman: "The demand is colossal." Anyone who visits a computer store, looks in a catalogue or picks up one of the many computer magazines is confronted by a stunning but often confusing array of products. Some of the newest titles...
...machine was so feverish that sales of competing models slumped months before the so-called Peanut arrived at retail stores. Many dealers felt they would be selling PCjrs as fast as IBM could turn them out. "The market is voting with dollars," said David Wagman of Softsel, the country's largest independent software distributor. "And it's saying, 'IBM will be our standard...
...company deliberately made the computer's specifications widely available so that the machine could become the industry standard. That tactic has worked so well that PC users are now able to choose from a vast array of programs that run on the machines. Says David Wagman, chairman of Softsel, a Los Angeles software distributor: "The change has been overwhelming. Eighteen months ago, 85% of the software we saw was for Apple and 5% for IBM. Now 29% is for IBM and 26% for Apple...
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