Word: softsell
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Dates: during 1983-1983
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...company deliberately made the computer's specifications widely available so that the machine could become the industry standard. That tactic has worked so well that PC users are now able to choose from a vast array of programs that run on the machines. Says David Wagman, chairman of Softsel, a Los Angeles software distributor: "The change has been overwhelming. Eighteen months ago, 85% of the software we saw was for Apple and 5% for IBM. Now 29% is for IBM and 26% for Apple...
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