Word: softsoaping
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Minnetonka, the Minnesota firm that developed Softsoap, last May introduced the first pump toothpaste, Check-Up. Now Colgate-Palmolive is following with Colgate in a pump, and Lever Bros, has put out a pump version of Aim. Procter & Gamble started test-marketing a Crest pump in August. Packaging experts predict a tough battle over which brand's pump design is superior. Crest's model, for example, uses valves to extrude the paste, while Colgate's design has a piston mechanism. The new containers generally cost 20% more than tubes. Even so, the companies think they will have...
...Softsoap. It was not difficult to persuade Mrs. Coolidge that she should not make her own soap. But 120 years ago, such persuasion was the chief problem of soap salesmanship. Soap making was a routine occupation of every household. The eighteenth century housewife thought of buying soap as the twentieth century housekeeper would think of buying fried eggs for breakfast. The first soap manufacturers had to be clever psychologists. They had to make it smart to buy soap...
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