Word: soglow
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Dates: during 1930-1939
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...Everything's Rosy," O. Soglow of New Yorker fame has made clever use of the physical device of color filtering. It is no new invention; it has been used in color printing for twenty years, and during the war Germany used it to disguise identification numbers on aeroplanes; but its use for humor is entirely original...
Each picture is, to all appearances, quite innocent and uninteresting except for the distinctive style of drawing O. Soglow has developed. Upon application of the filter, hidden lines appear which make the situation first depicted ludicrous or amusing in some...
...Everything's Rosy" includes some of O. Soglow's cleverest ideas. The picture of Lady Godiva, for instance, is in his best salacious vein. And all New Yorker readers should howl with laughter over the new antics of that inimitable king of O. Soglow. But once in a while, one has the feeling that the humor is strained. O. Soglow has hoped that his name would excuse bad ideas, or perhaps that his drawing would put them over, which it almost does...
...others contribute articles that would be illuminating anywhere. But, compared to the flickering literary illumination, it is the 140 pictures that shed real light. The 100 artist contributors make an almost perfect score of hits in the great game called "Understanding America." Drawings by Peter Arno, Otto Soglow, other New Yorker artists; photographs by Margaret Bourke-White, Anton Bruehl; paintings by George Bellows, Charles Sheeler, Georgia O'Keefe, Morris Kantor, Charles Burchfield et al. are intermingled with sculptural figures, early American paintings to make a vivid tout ensemble...
...discovery that it's smart to be bawdy may possibly be credited to magazine artists of the Arno-Soglow-Klein-Steig school. In The New Yorker their drawings are politely risque. In published albums (like Stag at Eve) they are elegantly ribald. From its first issue last summer Ballyhoo capitalized the discovery that smut, when smart, could tap an unashamed market. It based its appeal chiefly upon the business of making fun of the advertising business, but knew and pursued the sale value of scatology...