Word: soho
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Shapiro first earned attention in the '70s with pieces that reversed the cult of Big Size in American sculpture -- a bronze house 9 in. high, for example, or a lilliputian metal chair sitting on the floor. Seen in the huge white-wall and oak-floor gallery spaces of early SoHo, these looked totally out of sync with their surroundings. Yet the contrast between the object and the space around it was part of Shapiro's project. The smallness seemed to gather and focus the room, stretching the distance between your eye and the sculpture, while giving the dumb-looking thing...
...sassy new music called minimalism burst out of the lofts of Manhattan's SoHo district and marched smartly uptown to the Metropolitan Opera House. Part rock, part raga, part dreamscape and part photo-realism, the minimalist ethos was distilled by composer Philip Glass and theater artist Robert Wilson in a 4 1/2-hour operatic extravaganza called Einstein on the Beach. The sung text consisted solely of numbers and the syllables do, re, mi, etc., while the music was built from a series of simple phrases, insistently repeated. The effect was either riveting or maddening, depending on one's point of view...
...recorded birdcalls and musty incense fill the air, half a dozen customers file into a tiny office in Manhattan's SoHo district. Soon they slip off their shoes, climb into beds and lie with eyes closed for the next 45 minutes. Spinning patterns of intense colors appear before their eyes, and a low pulsating beat follows them as they drift in and out of dreamlike states. After the session, a young man rises, looking dazed. "Welcome home," a woman says to him. "That was a nice one," he answers contentedly...
...hiring Louis-Dreyfus, the Saatchis have harked back to the skill that transformed their small agency in London's Soho district into an international behemoth: hard-nosed financial know-how. The Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The logic of global corporate expansion, they argued, demanded an agency that could provide one-stop shopping for multinational firms interested in advertising and marketing services that stretched from Asia to North America to Europe. Such an agency could help companies build worldwide markets for their brands and could reap extra profits...
Memere's, a Louisiana-style restaurant in Oak Park, Ill., has a loyal clientele for its rattlesnake gumbo. The New Deal restaurant in New York City's Soho is corralling herds of diners with its beaver empanada, kangaroo yakitori and black-buck antelope. Next month Fallow Deer Associates of Hudson, N.Y., will begin supplying health-food stores with prepackaged ground venison and venison burgers...