Word: soho
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...colors, fabrics and shapes seen on bikes could be straight out of Marvel Comics. Alitta, a company based in a loft in New York City's SoHo district, markets a $65 red, white, blue and yellow riding suit that Superman might admire. Dozens of companies offer skintight shorts and for triathlons, events that require running, biking and swimming, suits made of shimmery synthetics in colors like taupe and copper. Jerseys come with two or three pockets for carrying small cargo, and shoes are designed to distribute pressure along the foot. Gloves are usually cut off above the knuckles, Oliver Twist...
...would never be slaves/ They're trapped on the wire and dying in waves/ The flower of England face down in the mud/ And stained in the blood of a whole generation." The song would be harmlessly banal had he not tacked on the final stanza: "Mid-night in Soho Nineteen Eighty-Four/ Fixing in doorways, opium slaves/ Poppies for young men, such bitter trade/ All of those young lives betrayed/ All for a children's crusade...
...would ever call a broker on the weekend. "In Switzerland if you ask, 'Why?', they tell you, 'Because that's the way it is,' " says New York Art Dealer Bettina Sulzer Milliken, 36, daughter of a Swiss industrialist, who with her American husband runs a gallery in SoHo. "In America the answer is 'Because that's the way we like...
Insofar as he settles anywhere on earth, Korean-born Video Artist Nam June Paik, 53, lives in Manhattan. More specifically, he inhabits the top of a converted warehouse with a rusting cast-iron facade in SoHo. Entree to Paik's aerie comes via a freight elevator, with the host himself hauling on the chain pulley that drags the motor into grumbling life. As the aging contraption shakes and shudders toward the fifth floor, Paik says in heavily accented English, "After this, everything anticlimax...
Demetre Belgis, a Greek who arrived 17 years ago, is a success. In 1977 he opened a gallery in SoHo, where he sells from an impressive stock of Toulouse- Lautrec lithographs. Belgis has been persuaded by his experience that the land-of-opportunity platitudes are real. "Regardless of what country you come from," he says, "one still sees America and New York as dreamland, where you can be what you want to be. One has to be willing to work very hard here, but one doesn't need to have millions behind him to be successful here...