Word: soho
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Julian Treasure isn't happy with what he hears. Standing in a coffee bar in London's Soho district, he's forced to raise his voice to list the noises bouncing around the café: the rumble of an espresso machine, the hum of a refrigerator and the tinny tones of Michael Jackson through shoddy speakers. To Treasure, it sounds like money slipping away. "The soundscape is brutal," he says. "You're not likely to stick around here for a second cup." As head of the Sound Agency, a consultancy in London, Treasure wants companies to tune in to the realization...
Julian Treasure isn't happy with what he hears. Standing in a coffee bar in London's Soho district, he's forced to raise his voice to list the noises bouncing around the café: the rumble of an espresso machine, the hum of a chiller cabinet, and the tinny tones of Michael Jackson through shoddy speakers. To Treasure, it sounds like money slipping away. "The soundscape is brutal," he says. "You're not likely to stick around here for a second cup." As head of the Sound Agency, a consultancy in London, Treasure wants companies to tune into...
...three hours before the Anya Hindmarch store in New York City's Soho was open for business on Wednesday, and already 20 fashionistas were excitedly waiting in line. "I can't wait" said Grace, 24, who didn't want to give her last name because she had called in sick to work to be there. By the time the shop opened at 11 a.m. the line was snaking down a city block with well dressed young women huddled under Chanel umbrellas waiting for their chance to buy the "it" bag of the season. Within three hours that bag, being offered...
...part of a growing chain of stores in a growing industry, and it just may be the cool place to find trendy fashions at a fair price this summer. These are not the musty, downmarket stores of yore. The best ones are as carefully curated as a Soho boutique; put a premium on current styles, not vintage novelties; and turn a healthy profit...
...including bartenders, "who use the recipes for inspiration." That's particularly vital in the U.S., where mixologists in trendy bars have a huge influence on sales. "People love the complexity it adds to cocktails and mixed drinks," says Audrey Saunders, owner of Pegu Club, in New York City's SoHo district...