Word: soichi
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Dates: during 1960-1969
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Salvage Artist. The man behind Honda's meteoric rise is balding, energetic Soichi Honda, 55. A blacksmith's son, Honda quit school to become an auto mechanic, by 27 had his own garage with 50 helpers. Before World War II, he switched over to manufacturing piston rings, but his business faltered-which he blamed on his own lack of schooling. To salvage his firm, Honda enrolled in a technical school at night, continued to run the business by day. The company soon got on its feet, only to be knocked flat by a U.S. air raid...