Word: soichiro
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Tweeds & Pinstripes. The single man most responsible for the craze is an energetic, 58-year-old blacksmith's son named Soichiro Honda, who began putting motors on bicycles after World War II, soon developed a lightweight motorbike of his own design. Honda machines beat the best in Europe's Grand Prix races in 1959; then, under the high-octane direction of U.S. Sales Manager Jack McCormack (now with rival firm Suzuki), Honda went after the U.S. civilian...
...dreadnoughts Yamato and Musashi, is now the world's largest, and last week was busily expanding in order to build the biggest supertankers (150,000 tons) ever launched. Bustling Nagasaki, reports TIME Correspondent Don Connery, views atom-haunted Hiroshima with wry condescension and a touch of envy. Dr. Soichiro Yokota, director of the city's Atomic Bomb Hospital, sniffs that Hiroshima "is better at propaganda than we are," adding with a smile: "It's also true that Nagasaki is like the man who flew the Atlantic after Lindbergh. Who ever heard...
...Soichiro Honda, 55 (TIME, Aug. 25), a former auto mechanic whose precision-built Honda motorcycle has won world fame as the hottest thing on two wheels...