Word: soir
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Astronaut. By next day, editors around the world had showered Moscow correspondents with their own rockets (correspondents' term for inquiries about competitors' stories). France-Soir and London's Daily Mail both ran Page One drawings of the compleat astronaut in space suit, breathing gear and seat belt. Said one query: "Like interview and first-person impressions." Demanded another: "Competition says it's woman, not man. Confirm...
...trail again, cornered her at the entrance to the Folies-Bergère. Their brief interview proved unilateral-all questions and no answers. "Miss Amérique?" politely inquired a France Soirman. She responded, reported he, "with the sad countenance of a doe at bay." Soon, stated France Soir sadly, the door of the Folies-Bergère "swallowed Miss America with her camouflage of sables and her 99 centimeters* around the breast...
...country's biggest paper, France-Soir (circ. 1,300,000), leaped to the challenge. With a staff strengthened by 14 new hands, France-Soir jumped from 14 to 20 pages, splashed pictures on its front page, and plugged a contest offering 50 million francs ($142,857) for the best characterization of "the ideal Frenchman." Little Paris-Presse (circ. 160,000) boosted itself from 14 to 16 pages and put in a crossword-puzzle contest. Stuffy, neutralist Le Monde, small (circ. 166,000) but influential, fought the new opposition with a front-page editorial: "Big newspapers capable of exercising...
Since the liberation, la presse pourrie ("the rotten press") has been largely reformed in the dominating hands of such professionals as France-Soir's tiny, dynamic Managing Director Pierre Lazareff, 49, who worked in the U.S. during the war for Manhattan's Daily Mirror. In the last ten years, the French capital's dailies, which now number 14, have also undergone what the French consider increasing "Americanization," i.e., more news and features, less opinion...
...recruit readers, Le Temps offers a shrewd combination of its opposition's specialties: a double page of foreign news (rivaling France-Soir), lots of features from birth control to Stalin's crimes (to compete with Paris-Presse), three pages of financial news (to offset Le Monde). Right from the start, the new paper's circulation topped that of Le Figaro (circ. 475,000), the morning bible of France's upper middle class. Whatever its own future, Le Temps' spectacular start put the whole Paris press on its mettle...