Word: soire
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Love's vagaries are an old story, but in Les Visiteurs du Soir they receive a pleasant and original enough treatment to justify spending a rather slow couple of hours watching them unfold. At a clean, white castle in 15th-century France, two of the devil's envoys arrive as minstrels, and the ensuing events develop this theme in a quaint and comprehensive format...
...Martians marched en masse into French affairs. Cartoonists welcomed them delightedly (see cuts). As they multiplied, they even gained respectability. Le Figaro reported: "Counsellor General of Alpes Maritimes greets flying saucers' first appearance on the Cote d'Azur." France Soir announced that "a daily flying-saucer service seems to have been established between Marais Poitevin and La Rochelle." A man from space even made the social columns of Paris Presse: "Mustached Martian spends weekend at Vienna." Angry deputies asked questions in Parliament. Air Force authorities (even as in the U.S.) were badgered for explanations...
Invasion. Prouvost made his mark in publishing the easy way. A wealthy wool producer, he bought a small daily in 1924, later bought another, Paris-Soir. By setting his editorial sights low, he pushed circulation high, made Paris-Soir the biggest (circ. 2,000,000) newspaper in prewar France. He branched out into magazines, brought out Marie-Claire, and in 1938, on the heels of LIFE's success in the U.S., converted a struggling sports magazine, Match, into a thriving picture weekly. Prouvost went into politics with less success, was Minister of Information in the Reynaud government...
...Paris-Soir into their chief propaganda organ. Prouvost, who moved to Southern France, was accused of collaborating with the Germans and retaining control of his paper. But after the liberation an investigating court cleared him of the charges and Prouvost started his comeback...
...tainted newspaper never came out again, but Prouvost's protégé fiery, able Editor Pierre Lazareff, filled the void by starting France-Soir and making it France's biggest daily (TIME, June 23 1947). In 1948 Prouvost launched Match again. For two years it lost money, but gradually he picked up circulation and one of the best staffs in Europe. Now Match, has a well-paid, 120-man editorial staff and charges the highest advertising rate in France: $4,000 for a black and whit page, $5,140 for color. In 1951, still searching...