Word: sokolof
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DIED. PHIL SOKOLOF, 82, who spent millions of his own money to wage war against fat; in Omaha, Neb. After a heart attack at age 46, the self-made millionaire, who suffered from high cholesterol, began buying full-page newspaper ads with such headlines as MCDONALD'S, YOUR HAMBURGERS HAVE TOO MUCH FAT! His work prompted some fast-food chains, including McDonald's, to begin frying potatoes in vegetable oil rather than beef tallow and other companies to stop using highly saturated tropical oils in packaged snacks. He was credited with helping bring about mandatory nutritional labels on food packaging...
...DIED. PHIL SOKOLOF, 82, who spent millions of his own money to wage war against fat; in Omaha, Nebraska. After a heart attack at age 46, the self-made millionaire, who suffered from high cholesterol, began buying full-page newspaper ads with such headlines as: "McDonald's, Your Hamburgers Have Too Much Fat!" His work led some fast-food chains, including McDonald's, to begin frying potatoes in vegetable oil rather than beef tallow and other companies to stop using highly saturated tropical oils in packaged snacks. He also was credited with helping bring about mandatory nutritional labels on food...
...Sokolof now spends some 80% of his working time on NHSA business, which he conducts largely by telephone out of his office at Phillips. These days his calls to food companies are immediately transferred to top executives, many of whom he knows by first name. Around 10 p.m., he drives home in his white Mercedes sports coupe, prepares his own low-fat dinner and labors over the work he has brought with him. Later he pedals furiously on his exercise bicycle while watching his favorite TV show, Jeopardy, taped earlier on his video recorder. Often he stays up until...
...those things was to ensure passage by Congress of a strict food- labeling bill, sponsored by Democratic Representative Henry Waxman of California. When it appeared that the bill would be shunted aside last year, Sokolof paid a total of $650,000 for full-page ads urging Congress to adopt the measure. Then, concerned that Republican Orrin Hatch of Utah was delaying its passage by tacking amendments to the Senate version of the bill, Sokolof ran ads in the Washington Post, the Washington Times and all the Utah dailies. "Senator Hatch," the ads read, "please cease your attempts to alter...
That tenacity was evident again last weekend, as Sokolof worked far into the night preparing a full-page ad scheduled to run this week in major newspapers. The ad extols the virtues of McDonald's new hamburgers and advises Wendy's and Burger King that they too had better take the lean route. From deep in America's heartland, Sokolof is ready to strike again...