Word: sokolof
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Each year Americans consume millions of pounds of French fries at fast-food outlets. While the potatoes are innocent enough, the leading chains have traditionally deep fried them in oil that contains beef tallow. That substance contains cholesterol and saturated fat, both considered archenemies of the cardiovascular system. Phil Sokolof of Omaha, a wealthy businessman and health-food zealot, has been leading a public campaign to urge the franchises to stop using saturated fat to cook their fries...
...Burger King said two weeks ago it would change to vegetable oil, eliminating cholesterol and dramatically reducing saturated fat. Last week McDonald's and Wendy's followed suit. McDonald's claimed its decision was based on "more than eight years of extensive research and customer tests." Even so, Sokolof was calling it a victory. Said he: "The American public has the power to move mountains." Even fat ones...
Consumer advocates have been campaigning in recent years to get companies to eliminate tropical oils. Last fall Phil Sokolof, founder of the National Heart Savers Association, fired the strongest salvo yet in the ongoing battle. He began placing full-page ads in leading newspapers lambasting U.S. food processors for "the Poisoning of America" and featuring photos of their offending products. Sokolof, 66, a building-materials manufacturer in Omaha who suffered a heart attack 22 years ago, has spent $2 million so far on his crusade. Says he: "People feel like they have been deceived by the food companies." Sokolof points...
Although many of the manufacturers targeted by Sokolof are revising their products, they all insist that the changes were long in the works. Says Joseph Stewart, a vice president at Kellogg, which in December began replacing the coconut oil in its Cracklin' Oat Bran cereal with a blend of cottonseed and soybean oil: "It would be impossible to do the R. and D. and change our ingredients overnight." But he concedes that "Mr. Sokolof did create a sense of urgency for us to move faster...
...musicians will be Miss Olivia Dahl, soprano; Miss Olga Lychke, planist; and Mr. Nicolai Sokolof, violinist...