Word: sol
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...ailments caused turnouts in some districts. California's Dalip Saund, a native of India, suffered a stroke, could not campaign at all, was beaten by Minor Martin, a former University of California football player. Texas Democrat J. T. ("Slick") Rutherford had accepted a $1.500 "campaign contribution" from Billie Sol Estes; he was done in by Republican Ed Foreman. Washington's five-term Democrat Don Magnuson (no kin to Senator Warren Magnuson ) had been hurt by drinking, driving and marital problems. He was defeated by the G.O.P.'s Bill Stinson, 32, a salesman seeking office for the first...
...committee to leave the voters alone. For his part, Michigan Republican George Romney, his voice weakened by a cold, joked bitterly about the Democrats and Cuba: "First they wanted Joe Kennedy to go down there and buy it. If that didn't work, they planned to send Billie Sol Estes down there to steal it. And if that didn't work, they'd have sent Harry Truman down there to tell 'em where...
Losing Their Shirts. Behind this recovery is an enthusiastic underwear salesman with a policy of "prudent aggression." He is balding Sol Kittay, 52, a British immigrant who rose from a $12-a-week office-boy's job to become a successful salesman casting around for a firm of his own. In 1945, with savings and a borrowed $100,000, he bought a rundown Ohio textile mill, put it back in the black, started expanding. Within six years, he was big enough to buy B.V.D...
Wooing the Women. Sol Kittay changed all that. He cut production to four lines of shorts and undershirts, including T shirts, whose postwar popularity among men has overcome the losses of the Gable days. Everything else he assigned to licensees. He even found a buyer for waste lint. ("Now who would think," he asks, "that you could sell lint?") To simplify ordering and to expand sales, Kittay used the supermarket device of packaging his products in sets of three, put them out on big, bright store racks to catch the eyes of women shoppers...
...undergarments, bought Flexees International, which makes girdles, bras and swim suits. Using prudent aggression, Kittay hopes eventually to lift B.V.D. to first place from its present fourth place in men's underwear, behind Fruit of the Loom, Cooper's and Hanes. For next to nothing else, Sol Kittay likes B.V.D. best...