Word: solarity
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...life closer to home. Sunlight is not the only kind of energy that can fire the biological furnaces; so can subsurface heat. Jupiter's icy moon Europa is thought to have a rich, salty, globe-girdling ocean sloshing just beneath its surface rind of water ice. Very little solar light reaches so far into space, and even less makes it down to the dark ocean inside Europa. But the gravitational flexing of the little world caused by the movement of Jupiter's other moons heats up its innards the same way a wire hanger heats up when you bend...
Some might be willing to tolerate this tenuous alliance. In the polarized Bush era, common ground is scarce. It should be heartening, then, that ideological opposites can unite behind common causes—like more wind and solar power—even if its for contrary reasons. So what if a Hollywood director and a four-star general think differently, as long as they both drive Priuses...
That's because the economics of green products still don't make sense for many items. Take solar power, where Sanyo is a significant competitor. Although numerous start-ups in the U.S., China and Taiwan have been investing in the technology over the past two years, generating electricity from solar panels is still at least twice as expensive as buying it from the fossil fuel--reliant U.S. utility grid. Experts say the solar-power industry will need support from government subsidies and incentives for years to come...
Nonaka also underestimated the difficulty of selling her plan internally. She reorganized Sanyo's 300 subsidiaries into three divisions, environment, energy and lifestyle, and began marketing new products such as a battery that could be recharged with a solar panel and a washing machine that recycled water. These moves were a hard sell at a proud manufacturing company like Sanyo, which started by making bicycle lamps in 1947 and is best known for refrigerators and batteries. "Talking about the environment doesn't send a good message to the old-timers who made Sanyo what it is," says Hideyo Waki...
...think that the P.M., caught up in his party's travails, has not yet got Rudd's measure. The government's attempt to tar him for his association with Labor felon Brian Burke had the opposite effect. He's been embarrassed by a gas-guzzling car and a solar-free home, and no doubt the government and a more searching media will turn up more trouble: perhaps he runs the air-conditioning hard in steamy Brisbane. Rudd is not a saint, he has said, nor even a future one like Mother Teresa. Over the coming months, his unabridged story...