Word: solarization
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Dates: during 1990-1999
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...There wasn't much knowledge out there and a lot of people rushed in and called themselves solar experts," Aaron told me. "A lot of them didn't know anything about solar energy and many people installed solar heating just to get the tax break...
...solar movement attracts all types, but it attracts some types more than others. Supporters of Jerry Brown, for example. There must be some high school physics teachers and corporate executives wedded to the technology, but I haven't met any. Solar energy represents, for one thing, freedom from the grid. Solar heating? Good-bye ConGas. Solar car? Adios Texaco. Photovoltaics? Nice knowing you, Northeast Utilities...
Utility companies don't seem to bother Aaron, but needless waste does. "Solar heating is just so obvious. We know how to build a home that consumes less energy, but it is so hard to change the system. You are fighting against this big inertia of contractors who keep on building houses they way they have been building them since World...
...1950s started studying energy efficient home designs, sharing their research with anyone who would listen. The federal government didn't do much listening until the oil crisis in the 70s, and then started listening very carefully. The Carter Administration offered now-notorious tax breaks for new homes fitted with solar devices...
...Solar energy is also clean and safe. "Cleanandsafe," as solar advocates will tell you. They imply, or may even tell you outright, that nuclear energy is dirty and dangerous. In elementary school, those were fighting words for me, since my father designs nuclear fuel. I viewed any attack on nuclear power as an insult which could be settled only with a fistfight at recess...