Word: solarization
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...BIRD: Australia-based British designer Rachel Bending uses only water-based dyes for Bird, her range of organic cotton and linen fabrics, clothes and housewares. The brand also encourages employees to switch to solar power at home (where many of them work), and participates in schemes to offset its carbon emissions, supporting Australian solar-power and water-saving projects. Bending sees her well-made lines-typically featuring funky, retro-style patterns-as an antidote to the big, cheap fashion chains. "If something feels good, is made well and is good for the planet," she asks, "why would you throw...
...then portentously announced that for the first time ever, the Academy Awards ceremony had gone green. What did that mean? Solar panels in the designer gowns? It turns out that the Academy neutralized the evening's "carbon footprint" by buying carbon credits. That means it sent money to a "carbon broker," who promised, after taking his cut, to reduce carbon emissions somewhere on the planet equivalent to what the stars spewed into the atmosphere while flying in on their private planes...
...thought mostly about things they wanted to conserve: forests, species, oceans. But now we know that environmentalism is also about things we produce: houses, offices, factories. The Innovators we bring you here are all involved with what has come to be known as "green building." They include a Massachusetts "solar zealot" making sun power more affordable for homeowners, a couple in India developing eco-friendly communities, an Italian promoting concrete that "eats" air pollution and a Texas crusader for greener hospitals. They all want a world where concern for the earth is "built in" from the start...
...needs to boost the space agency’s budget accordingly. And NEO-spotting is still a long-term project. We can catalog all the dangerous asteroids in the next few decades, but comets are more troublesome, since they come shooting from the dark reaches of the outer solar system. We’d have substantially less warning—a few years, maybe months—about a comet on track for earth...
Many of Lauder's fragrances will be manufactured at a plant opening this year in New Jersey that is 50% solar powered. And its hundreds of U.S. field representatives are being encouraged to use more fuel-efficient hybrid cars...