Word: soldierly
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Dates: during 1910-1919
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...best good cheer. But, with all this, Smileage is a tremendous undertaking, and the Government feels that because it has to use every one of its dollars toward the direct prosecution of the war the public will take up Smileage as its own contribution, a gift to every soldier...
Smileage is an expressive term. It represents the future pleasure and enjoyment of the men in army cantonments today. The problem of supplying decent recreation to the soldier in his spare moments is a serious one. The Y. M. C. A. has long recognized its importance in the building up of a healthy morale, and has given ample outlet to this instinctive desire in frequent entertainments. The Government has now seen fit to establish Liberty Theatres at all important training points...
Smileage, moreover, points to the necessity of a campaign. That soldiers be supplied with these tickets is essential to large attendance at theatres. Success can be achieved only through the generous contributions of our civilian population. For the soldier, receiving a low salary, much of which must ordinarily be directed to the support of those at home, is in real need of assistance if he is to take advantage of those opportunities for diversion afforded...
...program for the afternoon will be concluded with an address from Captain Brown, who will speak of the value of the Smileage movement as the soldier and sailor sees...
...bright, snappy shows the men are accustomed to seeing. The admission charges must be small. So Smileage Books were devised, the coupons of which are good at any paid entertainment in the camps under the management of the Commission on Training Camp Activities. Thus the friends of the soldier may send him theatre tickets which may be used in the Liberty Theatre and Liberty Entertainments at his camp.--SMILEAGE NEWS...