Word: soled
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...where Masai Barefoot Technology comes in. Its clunky $234 MBT sneakers were originally designed as orthopedic shoes and are meant to re-create the natural gait of folks who walk barefoot for distances on uneven surfaces-like the Masai people of East Africa. The shoes have a curved sole that forces you to use muscles you probably didn't know you had. The uneven sole means you have to actively balance, which helps your posture and works your legs and abdominals. They might not get rid of your orange-peel skin, but they will tone your legs and backside...
...carried by high winds - can crush conventional offshore rigs. So Agip, the operating arm of Italy's ENI charged with developing the field, built concrete-and-steel islands from which to drill. Even more daunting, Kashagan oil lies below the spawning grounds of the Caspian's beluga sturgeon, the sole source of world-renowned beluga caviar. So Agip is making sure no waste material from its drilling is discharged into the Caspian Sea, and has employed a technology for recycling waste water previously only used on submarines. The environmental and technological risks mean that, all told, development of the field...
...Please don’t take those!” she yells at the kids, shooing them away. I suppose the tykes need a hand-up, not a hand-out—but would the loss of a few Dubble Bubbles be so traumatic for an event whose sole ostensible purpose is to help out needy children?! The poor kids were probably exhausted from singing and just wanted something tasty for the ride home. The incident says wonders about who really benefits from a, um, benefit...
...skateboarders were female, up from just 7.5% in 2001. Skateboard manufacturers are catering to the new rollers. Elements is releasing a new signature skateboard deck with Vanessa Torres, who was crowned Female Skateboarder of the Year at the 2004 Transworld Skateboarding Awards. Core brands DVS, Sole Technology and Vans are ramping up their collections of women's skate shoes and clothes, joining the already girl-centric Curly Grrlz and Rookie...
...already used in thousands of manufactured foods (one appeal: it withstands heat better than alternatives do), is also going into new mid-calorie sodas from Coca-Cola and PepsiCo. Earlier this year, Splenda was okayed for sale in the European Union. Tate is spending $30 million to expand its sole Splenda plant, in Alabama. The potential catch: many Splenda users are converting from real sugar--Tate's main business. Says Charlie Mills, an analyst at Credit Suisse First Boston in London: "People are forgetting how much of Tate's other business can be threatened by this." --By Barbara Kiviat...