Word: solem
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Dates: during 1980-1989
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Book packagers do. Pushing their products like brands of cosmetics, publishers offer rigid "lines" of fiction. "The sameness of the stories gives women comfort," says Karen Solem, editor in chief of Silhouette Romances. "They buy one line because they know they won't find something they don't want to see." Adds Bill Edwards, vice president of the 530-store B. Dalton Booksellers chain, where romances account for 30% of mass-market paperback sales: "The women know what days their new lines arrive here. They buy four or six novels at a whack, every month." The market...