Word: soloflex
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Dates: during 1980-1989
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...course, these high expectations can work both ways. I have a recurring nightmare that begins pleasantly enough: a woman invites me to her room and asks that I take off my shirt. After I eagerly satisfy her request, she takes out a picture of the Soloflex man. She compares our physiques and then shows me the door, as well as directions to the weight room...
Perhaps the swimsuit issue is after all nothing more than a harmless break from the midwinter blues. Its readers, though, should remember that the models are actually women with real bodies, warts and blemishes included. No woman should be compared to Elle Macpherson. Nor any man to that Soloflex...
...been the strongest-selling merchandise in our sporting-goods department this year." Among the favored items, say equipment dealers: rowing machines ($75 to $3,000 for the computerized, gadget-laden models), stationary bicycles ($75 to $3,000), treadmills ($850 to $5,800) and all-in-one contraptions, like Soloflex or Universal's Power-Pak, that act on the entire body ($459 to $4,000). The typical outlay for a complete...
...Soloflex, an Oregon maker of body-building equipment, show a woman's hand touching such brawny hunks as Boxing Champ Ken Norton, Muscleman Frank Zane and Olympic Gold Medal Gymnast Mitch Gaylord. The headline: "A hard man is good to find." Says Jerry Wilson, founder of Soloflex, whose sales have jumped 20% since the ads started appearing last spring: "There's no way I can sell the product without selling...
...offer early-bird exercise shows. Health clubs remain popular, and Americans are also converting their homes into private gyms. They will spend an astonishing $1 billion on various devices this year, nearly as much as what is spent on equipment for ; camping, golf and racquet sports combined. Hottest items: Soloflex and other multipurpose contraptions, rowing machines, and updated versions of that old standby, the exercise cycle...