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...press run was an ambitious 180,000 copies, prompted by a staggering 12.4% return on a subscription mail-out-far above the 2% to 3% achieved by most prospective magazines. Advertising is thin, only 4.6 pages for the first issue. But with his solid capitalization, Lopez will be comfortably solvent for months ahead. "Nuestro will succeed," he concludes. "Latinos have been ready for this magazine for years...

Author: /time Magazine | Title: The Press: New Voice for Latinos | 4/18/1977 | See Source »

Nonetheless, inflation courses on at 8% to 10% a month-lower than under Isabelita, but still corrosive. Accustomed to lavish salaries and the best and cheapest food in South America, Argentines are eating less steak and moonlighting to stay solvent. Real wages have plummeted by 50% to 60% in a year. But unemployment in Buenos Aires is only 4% to 5%-testimony to the muscle of Peronist unions, whose members provided el Lider's political infantry...

Author: /time Magazine | Title: ARGENTINA: Hope from a Clockwork Coup | 4/11/1977 | See Source »

...Mankato, Minn., waste-oil dealer discovered that, without his permission, a trucker had been transporting fuel in his tanks to Iowa, where it was to have been sprayed on the state's gravel roads to keep down the dust. Trouble was that some of the fuel, a solvent, was heavily contaminated with polychlorinated biphenyls (PCBs), a class of highly toxic chemicals that have been implicated in birth defects and nervous disorders. Environmental officials were notified; they located the contaminated solvent in Cedar Falls and Fort Dodge, Iowa, before it had been used. Had the solvent been spread on Iowa...

Author: /time Magazine | Title: Environment: Week's Watch | 4/4/1977 | See Source »

...fact Blue Shield is a business, and although it is nonprofit, it must still compete to some extent with other health insurance plans. To remain solvent it can provide medical coverage only in those areas it can afford, or it can raise its rates and risk losing business to competing health plans. Granted, it is not clear that Blue Shield's decision to limit coverage for breast reconstruction was based solely on economics. But if that were the case, it would merely illustrate the fact that the social utility of programs like Blue Cross-Blue Shield is limited...

Author: By Peter Frawley, | Title: Lights, Action: The Drama of the Daily News | 3/15/1977 | See Source »

Since two incomes are more and more necessary to keep marriages solvent, more and more women are going to work. The problem, as Cardozo sees it, is how to keep people's careers from damaging family life, and how to work out flexible and practical ways of individual child care in an impatient society more and more inclined to turn all problems over to the state. Cardozo, like a number of public figures, sees no panacea in care centers, now being urged by many feminists, because they would become increasingly compulsory and would deprive many children of an affectionate...

Author: /time Magazine | Title: The Sexes: The New Housewife Blues | 3/14/1977 | See Source »

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