Word: soma
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Dates: during 1950-1959
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Wonderful Soma...
Your exposition [of a new muscle relaxant to be marketed under the name Soma-June 8] leaves me with no recourse but to admit that my life is momentarily complete. To envision N-isopropyl-2-methyl-2-propyl-1,3-propanediol dicarbamate narcotized people running around chanting Soma, delicious Soma, is to my mind just about...
...JOHN SOMA...
Even chemists had to give the drug a less jawbreaking name than N-isopropyl-2-methyl-2-propyl-1 ,3-propanediol dicarbamate, hit upon "carisoprodol." That was still too much for Wallace Labs' savvy marketing department: they are calling it Soma...
...Soma is also the Greek word for body. Last week, in a Manhattan skyscraper, Dr. Frank Berger, research director of New Jersey's Wallace Laboratories, announced that his firm was beginning to market a new wonder drug-comparable, he hoped, in its effects on the body, to his earlier discovery, meprobamate (Miltown, Equanil), in its effects on the mind. The new tablet is a powerful muscle relaxant with some unusual painkilling qualities. Tried on more than 1,400 patients for almost two years, it has proved effective for many kinds of pain in the muscles and around joints-charley...