Word: somes
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Dates: during 1960-1969
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In marketing, the key to growth is anticipating, even creating, demand for new products-and some of them surpass yesterday's wildest fantasies. Four-color, full-page advertisements for one such item have been appearing in Mademoiselle, Harper's Bazaar, Cosmopolitan and other publications. An unclothed, deadpan model...
To gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock...
To some medieval mystics, the kiss seems to have been one of the higher forms of contemplation. It was, Perella says, the "terminus," not the "prelude" to lovemaking. As such, kissing fitted perfectly into the medieval concept that there are dynamic benefits to be had from unsatisfied physical desire. Sexual...
Tertiary Trouble. In the early 1960s, after one detergent ingredient had been found to foam as readily on rivers and lakes as in Laundromats, the industry converted to another chemical. Right now it is searching for an alternative to phosphates. One possibility is a chemical called NTA which can replace...
> Medicaid (in some states) and Medicare, 1966.