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Plus, says Clow, the Super Bowl audience comes with certain expectations. People want the commercials to entertain them. They want to see others having a good time, because they're having a good time themselves at a Super Bowl party. They want to talk about the ads at the watercooler...
For advertisers, it's never easy to sit out the Super Bowl. Sure, the spots are pricey - between $2.5 million and $3 million for this year's game, which will be played on Feb. 7. But the 100 million-strong audience, which includes a slew of people tuning in solely...
The announcement may have caused some superrich Germans to tremble in their designer shoes. On Tuesday, German Finance Minister Wolfgang Schaüble said the government had agreed to buy a CD from an anonymous informant that contains the stolen bank details of up to 1,500 people who are...
According to media reports, the informant first approached tax authorities in the German state of North Rhine-Westphalia with the deal last month. The individual provided a sample of the data, which authorities are now checking to determine its legitimacy. Details of the proposed deal were then leaked to the...
By most counts, Malaysia, too, goes on trial on Tuesday. The judiciary, which was showing some independence in recent years, has come under attack again for bias and for pandering to political masters. Neither the Attorney General nor the police are widely seen as independent or impartial institutions, and opposition...